The Maverick Store Blog — Zero Waste RSS




Why is Maverick working towards Zero Waste?

When the clock striked 2019, The Maverick Store made a vow that we would reduce and eventually eliminate plastic packaging.  The first awareness I had about the amount of plastic in our oceans was working for G-Star Raw in the Summer of 2016. The same time I had started to research about the harms of fast fashion on the environment.  G-Star and the Plastic Soup Foundation are now urging other fashion companies and the textile industry to support the international 'Ocean Clean Watch' scheme, which seeks to develop innovative solutions that could prevent the release of plastic fibres from garments in the future.   The director of the Plastic Soup Foundation has hailed G-Star as the first fashion brand to...

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