Who made your clothes? Is a great campaign by the Fashion Revolution, a new approach to conscious thinking in the fashion industry. Inspiring the industry to value people, the environment, creativity and profit in equal measure.
Fashion brands, retailers and suppliers are beginning to align supply chains in view of sustainability. The Rana Plaza factory collapse in Bangladesh was an unfortunate event that will change the way that fashion companies will work forever.
An exciting future for the fashion industry begins, a big inspiration for The Maverick Store is to source sustainable brands with ethical behaviour and local sourcing strategies. There’s a long way to go, but let’s begin to think about the people behind the label.
What does Sustainable fashion mean to you? How much would you think about buying from a locally sourced brand for a higher price, which is built to last? Ensuring your wardrobe will last more than 1 week, 1 month or 1 season and could even be passed down to the next generation with an interesting story behind it.
Fast Fashion is becoming the second dirtiest industry after oil, where 10000 garments every five minutes go to landfill. There is a need for slow fashion, and the investment in people that comes with it.
Illustration of yours truly, by Ravnita Rayet
Instagram - @Ravnitarayet